This article will focus on breaking down the basics of choosing the right font for your business logo, as it is one of the more straightforward design choices you can make for your brand. You can break down any one of these components into even smaller, yet equally important, design cues. These design elements work together to evoke a brand's personality.
They may even see it before the product itself, which is why it’s important that a logo perfectly conveys a brand’s identity.Ī logo can be distilled into three basic design elements: a symbol representing the brand, the colors the logo uses, and the chosen font. One of the first things customers and consumers see from a brand is the business’s logo.